Over the years SEO techniques have kept on changing and what worked today may not work tomorrow and what seemed like a complete waste of time yesterday maybe what helps you the most today.
Thus it is important to keep updating yourself about which methods work and which don’t and to help you out with that, today I have covered 4 SEO methods you should stop using right away.
Avoid Guest blogging to get links
Guest blogging has been one of the most widely used SEO technique for quite a lot of time now but it is no more the way to go about building links.
So in case you still plan to use Guest Blogging you should definitely consider dropping it or be very cautious when using it.
How I think the changes will work is firstly google will clampdown on guest posts that are pointless to the topic of your site.
They will also be stricter and penalties on optimised anchors in guest posts will be harsher and they will also raise the significance of Google authorship and authority. So be really careful when using guest blogging.
Follow the link building techniques, recommended by Karan at StartupEngine.
Do not use Optimized Anchors
Another very commonly used SEO method is the use of optimized anchors along with the keywords.
It may have worked really well for you in the past but nowadays it is better if you stay away and avoid using it at all if you want to avoid getting a penalty.
So the question that arises now is what anchors are actually safe to use? Well there still are loads of anchors that can be used safely.
You can make use of naked URL’s, Branded URL’s or even use a long phrases and put the anchor link in that.
It’s not quantity of links but the Quality of the links that matters
In case you thought getting a lot of backlinks is key then you’re absolutely wrong because backlinks are something you can even buy and that too at quite cheap rates through numerous SEO agencies.
But the backlinks you get through such agencies can completely spoil your website if the links are penalized, have a low DA or if you get a massive amount of backlinks in a short time period.
Link building is obviously crucial but you need to keep in mind that SEO value from link building relies on the authority and validity of the site that is sending such links and not just on the quantity of links you manage to get.
Avoid overuse of keywords
Yes keywords are very important but overuse them and your site will get penalised. Note that if you are using long tail keywords there is a higher chance of your website getting penalised so I would suggest you to use head terms.
You also need to ensure that you publish numerous good quality posts that are also long enough because the more the number of pages you have, the more pages on your site will be indexed which is always good.
Also only use relevant keywords. Avoid using keywords unnecessarily because those will definitely get your website penalised.